A great photo requires a lot of work. A lot of the things must click together in one moment. The scenery, the light, to be at the right place at the right moment, a lot of knowledge and creative feeling, and also a bit of luck. For me, the most important is the light. Morning or afternoon light is the best. The photos shine, look alive and bright. If you don’t have good light the photos can looks grey and gloomy. Marko has a special affinity for catching the best light and finding those angelic lens flares that I love.

Location is another very important factor for a good photo or for a good blog post. Although we like to make the photos in a way that they give a feeling that the location is random and just popped around the corner, it is almost never the case. And not always the chosen styling fits on every location. Sometimes we walk around for quite some time before we find that perfect spot.

Funfact is that usually the location you think is not interesting, surprises you the most. They might not look intriguing at the first sight but can look fantastic on the photos. Like this facade with vertical elements. In real life, I couldn’t decide if I like it or not, but in the photos it looks like an artwork. The same is with staircases: we usually don’t even think about them and appreciate their spatial dimension, but they look magnificent when they are represented as a part of scenography.

Sweater from H&M
Trousers from Stradivarius
Sneakers from Zara